• Sustainable Marketing

    Marketing is a vital part of every business strategy, no matter the industry.  When it comes to sustainable businesses, it’s very important that their marketing strategy is different from a regular marketing strategy and mirrors the companies’ values accordingly.  So what exactly is sustainable marketing? Sustainable marketing describes the promotion of ethical brands’ products, practices [...] More
  • The Future of Fashion E-commerce

    The pandemic has massively rewired the behaviour of consumers over the last few months: from a significant rise in online shopping to an increase in conscious consumption - this year has been unpredictable and challenging for a lot of brands.  According to Bloomberg, Online Shopping and e-commerce demand in the UK surged by 16.2 percent [...] More
  • Ageism in the Fashion Industry

    As a brand who has only fairly recently started to address and discuss this important issue, we are well aware of the fact that we have not been the ones at the forefront of this discussion. Nevertheless, we strive to do better and educate ourselves and our community further. Our aim is to bring you [...] More
  • Small Scale & Local Production

    When we hear that something was produced locally and on a small scale, we often want to know more: What actually is local and small scale production? Why does it matter? What are the advantages and disadvantages? How small is small scale production? At SABINNA, we produce everything in Europe (Austria and Portugal) and in [...] More
  • RYOT STUDIO presents ‘The Fabric of Reality’

    We were honoured to be a part of 'The Fabric of Reality', an immersive fashion experience that brings together innovative fashion designers and world's leading XR artists. Brought to you and made possible by Ryot Studio, Verizon Media’s in-house creative studio and with the support of London College of Fashion's Fashion Innovation Agency, this unique collaboration will [...] More
  • Happy Pride 2020!

    HAPPY PRIDE MONTH 🏳️‍🌈 June is Pride Month and we wanted to take some time to celebrate the LGBTQ+ community. Did you know that most Pride events take place around June to commemorate the 1969 Stonewall riots in New York City? What are the Stonewall Riots? A series of spontaneous, violent demonstrations by members of the [...] More
  • Listen, Learn and Reflect ✊

    Dear community, We feel saddened, we feel outraged, we feel devastated, we feel sick. George Floyd was brutally murdered by the police in broad daylight. An innocent life was taken and this is not the first time this is happening. The conversation around systemic racism is louder than ever and it’s important for all of us to [...] More
  • International Women’s Day

    ❤️ HAPPY INTERNATIONAL WOMEN'S DAY ❤️ To all of our fabulous ladies out there! We are so grateful to have you join us on this exciting ride and wanted to say thank you for your endless support! Make sure you scroll down below for a letter from our founder, Sabinna. Dear SABINNA-Community, Today is International Women’s [...] More
  • Rent SABINNA garments

     We are excited to announce that customers are now able to rent SABINNA garments in collaboration with our UK partner By Rotation and our partner Unown in Germany. By Rotation is UK's first and only peer-to-peer fashion rental app. We are offering a curated selection of unique one-off pieces and bestsellers to be rented directly [...] More
  • SABINNA Pop-ups

    2020 SABINNA at Coal Drops Yard In February 2020 we wrapped up our longest ever pop up at Coal Drops Yard. Not only did we go as big as never before but we also celebrated our birthday in February. SABINNA turned 5 😍 Thank you to everyone who came by and shopped, celebrated and attended workshops [...] More
  • SABINNA x Karo Oh

    We are so excited to announce our collaboration with Karo Oh, an Austrian-based illustrator. SABINNA x Karo Oh Reconnect outside of the digital world Together with Karo, we teamed up to design seven postcards with special visual messages: Send them to your loved ones, pin them onto your fridge, or stick them to your wall. Lost [...] More
  • SABINNA Wedding Outfits

    At SABINNA we love weddings. We also love to be a part of weddings through our designs - whether that's wedding dresses, outfits for guests or bridesmaid dresses, we do it all. It's such a special event and a once in a lifetime experience, which is why we want to make sure that everyone from guest [...] More
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