• Anti-Racism Resources ✊

    Being a part of the fashion industry, we can’t allow ourselves to avoid the conversation around systemic racism any longer. This industry was built on injustice, exploitation, and greed for power. And within our team we acknowledge that we all have an obligation to do better. We are a female-led, independent brand and from day [...] More
  • International Women’s Day

    ❤️  HAPPY INTERNATIONAL WOMEN'S DAY ❤️ To all of our fabulous ladies out there! We are so grateful to have you join us on this exciting ride and wanted to say thank you for your endless support! Make sure you scroll down below for a letter from our founder, Sabinna. Dear SABINNA-Community, Today is International Women’s [...] More
  • Rent SABINNA garments

     We are excited to announce that customers are now able to rent SABINNA garments in collaboration with our UK partner By Rotation and our partner Unown in Germany. By Rotation is UK's first and only peer-to-peer fashion rental app. We are offering a curated selection of unique one-off pieces and bestsellers to be rented directly [...] More
  • SABINNA Pop-ups

    2021 After a long period of not doing any pop-ups, we were so excited to be back at Coal Drops Yard for our first IRL retail experience since the pandemic started. We joined The Drops by Hemingway Design in London for the summer at their pop-ups and had such a great time meeting so many [...] More
  • SABINNA x Karo Oh

    We are so excited to announce our collaboration with Karo Oh, an Austrian-based illustrator. SABINNA x Karo Oh Reconnect outside of the digital world Together with Karo, we teamed up to design seven postcards with special visual messages: Send them to your loved ones, pin them onto your fridge, or stick them to your wall. Lost [...] More
  • SABINNA Wedding Outfits

    At SABINNA we love weddings. We also love to be a part of weddings through our designs - whether that's wedding dresses, outfits for guests or bridesmaid dresses, we do it all. It's such a special event and a once in a lifetime experience, which is why we want to make sure that everyone from guest [...] More
  • Forbes 30 under 30

    In 2019, our founder Sabinna was named on the Forbes 30 under 30 DACH list for her achievements as a female entrepreneur. We are so proud of her and couldn't be happier! Make sure to check out the article as well as the behind the scenes video. Did you know that Sabinna also works as an experienced public [...] More
  • Neonyt Berlin 2019

    Our founder Sabinna had the honour of giving the opening keynote at Neonyt in Berlin in 2019. Neonyt is a global hub for fashion, sustainability and innovation. They have been challenging the fashion industry through disruptive events and panels for the past three years and continuously highlight the importance of speaking out about these topics. Sabinna spoke [...] More
  • SABINNA x Crisis UK

    A part of the SABINNA team and some of our collaborators had the pleasure to spend the day with Crisis UK and the Canvas Café in East London.  Ruth, the founder of the Canvas Café reached out to us and mentioned the opportunity to get involved. We ended up sponsoring 100 meals for homeless people in our community and [...] More

    On the 25th of May we released limited edition t-shirts in collaboration with Dariadaria and her sustainable fashion label Dariadéh at a Yoga Brunch Event at Karma Food in Vienna. We were over the moon about the fact that we sold out overnight! 100% of the profits from our event as well as the t-shirt sales benefit Zara Zivilcourage, [...] More
  • Print Campaign 2019

    In 2019, for a limited time only, we launched a digital print campaign across London and Vienna. With the aim to combine offline and online marketing tools, customers were able to enter our world through a digital door and explore the SABINNA universe. By scanning a QR code on posters across London and Vienna, they [...] More

    #KINODENKTWEITER x DARIADARIA   On the 3rd of October 2018 our founder Sabinna Rachimova was speaking at the 'Wear it right' event at the Gartenbau Kino in Vienna. It was a very informative and emotional event that started with the screening of 'The true cost' - a documentary about fast fashion and the consequences of it. Following the [...] More
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