SABINNA season s006 is all about finding balance in life.
We all go through phases where everything seems to be out of focus. No decision seems to fit the expectations. Most people, especially in their twenties, know this out of focus feeling all too well. For Season s006, the collection explores a certain state of mind, a journey of finding yourself. The colours and textiles are inspired by sculptures by Johnson Tsung and artwork by Landon Metz, Santa Werner and Nygårds Maria Bengtsson.
Over the last few seasons, we have worked on some exciting FashTech projects, including our award-winning AR shopping experience in collaboration with the Fashion Innovation Agency and Pictofit.
This season we’re trying something completely new; we are leaving fashion shows behind for the time being and producing a digital showcase of our new collection instead. Our pieces will be worn by social media partners from the USA and UK, all with different audiences and all with a different style, unveiling a look day by day during NYFW and LFW.
Each one of the 14 influencers will be revealing items from the new collection, available to buy instantly with a simple swipe up on their Instagram stories: quite literally #SeeNowBuyNow.
We believe that this is the future of showcasing fashion, particularly for emerging brands who want to reach out to a wide international audience with direct feedback.
The digital showcase starts on Saturday, February 10th and with being posted on Instagram is accessible to all.
Shop the collection here.
Click here to go behind the scenes and read the interview with the founder of SABINNA.
Click here to read Brooke Roberts-Islam’s view on our Digital Catwalk and the future of fashion showcases.