Sustainable fashion is often considered expensive – but what is a fair price? And if we are not paying what an item is worth, then who is paying for it across the supply chain?
In the new episode of our podcast ‘Consciousness Beyond The Product’ we are discussing price transparency in fashion and how we can bring the customers on the journey of responsible consumption. We spoke to Sophie Benson (Freelance Journalist and Sustainability Columnist at Dazed), Stephanie Mora (Technical Designer at Montebelo) and Rahemur Rahman (Creative Director of Rahemur Rahman, Artist & Director).
In an ideal world, we should be able to afford these clothes but also address our consumption habits, how much we buy and how it affects our planet.
Here are some of the key takeaways from this episode:
The average consumer does not necessarily understand the costs involved in producing garments. Without any prior knowledge or fashion education, consumers are not aware of how long it takes to produce a garment, how fabric is being sourced and made, how many different skills and people it can sometimes take to work on one item of clothing.
Educating the consumer is absolutely essential in order to help customers understand how their clothing is made and aim for a better understanding of fashion, consumption & garment workers’ rights. Price transparency also plays a huge role in that: how much does a button cost? How many metres of fabric do you need? How long does it take to make a dress? This will depend from business to business, but will ultimately result in a better understanding of what and how we consume and get us one step closer to a more sustainable future.
It is the responsibility of each and every fashion brand to offer more than just products but also be a small part of improving the industry and educating their consumers. This is a massive part of community building and should not be overlooked.
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