SABINNA is a fashion and lifestyle brand for women. Founded by Russian-born and Austrian-raised designer Sabinna Rachimova the label is based in London and has a knitwear studio in Vienna. SABINNA presents a seasonal collection at London Fashion Week and in May 2017 won the Fashion Futures awards presented by Decoded Fashion and the British Fashion Council. The brand is well known for its innovative take on selling strategies and direct communication with the customer.
Sabinna Rachimova graduated from Central Saint Martins College of Art and Design. Before launching her eponymous label, she worked for the leading Parisian Fashion house Christian Dior and London brand Mary Katrantzou. Known for her signature handcraft, silhouettes and strong colour palettes, Sabinna has an innovative take on selling strategies and direct communication with her customer, keeping the focus on being a storyteller for women. Sabinna Rachimova is also a public speaker, spreading the word about both FashTech and sustainable fashion. Recently Sabinna collaborated on an EU funded project with the innovation agency BRIA UK to transform end-of-life garments into new 100% recyclable and biodegradable materials. Sabinna also works as a fashion design consultant for international brands such as Sandqvist or Sony.