SABINNA is a conscious lifestyle brand with a focus on storytelling, handcraft and innovation, offering products and experiences. The brand is based in London and has a small knitwear studio in Vienna. We explore sustainability beyond the product by making sure to be mindful about all aspects of our business. Our aim is to create ethical fashion without compromising our aesthetic and putting people and the environment at the forefront of everything we do.

SABINNA stands for its signature handcraft, strong silhouettes and vibrant colour palettes as well as being a modern storyteller for women. Innovation is one of our core values which is why we have collaborated on several fash-tech projects in the past. In 2017 we won the Fashion Futures award presented by Decoded Fashion and the British Fashion Council for our project in collaboration with FIA and Reactive Reality. In 2020 we launched our most recent FashTech project: RYOT's 'The Fabric of Reality', a first-of-its-kind VR fashion show. We were one of three designers that had the opportunity to create a storyworld in collaboration with a VR artist. SABINNA is well known for being a forward thinking brand which constantly challenges the status quo of our industry and has been featured in publications such as Forbes, VOGUE, Huffington Post, ELLE, WWD, Eco-Age and more.


Sabinna Rachimova graduated from Central Saint Martins College of Art and Design. Before launching her eponymous label, she worked for the leading Parisian Fashion house Christian Dior and London brand Mary Katrantzou. Sabinna has an innovative take on selling strategies and direct communication with her customers. As a double immigrant woman, she is incredibly passionate about inclusivity, equal opportunities and being an opinion leader for the future generation of creatives.

Sabinna also works as a public speaker, spreading the word about both FashTech and sustainable fashion, as well as a consultant with a focus on fashion start-ups and education. Since 2018 she is also a lecturer at the University of Arts London, teaching on the MA Fashion Entrepreneurship & Innovation course. In 2019, Sabinna was named one of Forbes 30under30 DACH.

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Driven by consciousness, storytelling and innovation, SABINNA offers a day to night wardrobe that combines aesthetics and ethics.


All SABINNA garments and accessories are made in the UK and in Austria, with our fabrics and materials carefully sourced across Europe. We have close relationships with all our suppliers, visiting the production sides on a regular basis and following every step of the production process. This allows us to deliver high quality garments to our customers worldwide.

When it comes to choosing natural or man-made fibers, we always opt for natural materials such as linen, cotton and wool. Not only are these materials comfortable to wear but they also go with our beliefs of a more conscious lifestyle.

Our aim is to reduce our own waste and always keep the environment in mind: a lot of our accessories are made out of our own production off-cuts and we create a lot of garments out of deadstock fabric that would otherwise go to landfill. At the beginning of 2019, we switched to 100% compostable packaging made from plant-based materials.

Every season we learn new things on our journey and make sure to improve our product. Your feedback is extremely valuable to us, if you have any questions/suggestions/thoughts, please drop us a message at product@sabinna.com

And please remember: all our garments are made to last and share special moments with you, please treat them with love.

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