Driven by consciousness, storytelling and innovation, SABINNA offers a day to night wardrobe that combines aesthetics and ethics.
SABINNA is a female-led conscious lifestyle brand offering products and experiences with a studio and retail space in East London and a small knitwear studio in Vienna. We explore sustainability beyond the product by making sure to be mindful about all aspects of our business. All of our garments are produced ethically in Europe with a strong focus on small scale production and using almost exclusively natural fibres. Our aim is to create ethical fashion without compromising our aesthetic and putting people and the environment at the forefront of everything we do.
SABINNA is well known for its signature handcraft details, strong silhouettes and vibrant colour palettes as well as being a modern storyteller for women. Innovation is one of our core values which is why we have collaborated on several fash-tech projects in the past. In 2017 we won the Fashion Futures award presented by Decoded Fashion and the British Fashion Council for our project in collaboration with FIA and Reactive Reality. In 2020 we were part of RYOT's 'The Fabric of Reality', a first-of-its-kind VR fashion show where we had the opportunity to create a storyworld in collaboration with a VR artist. SABINNA is notorious for being a forward thinking brand which constantly challenges the status quo of the industry and has been featured in publications such as Forbes, VOGUE, Huffington Post, ELLE, WWD, Eco-Age and more.
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Sabinna Rachimova graduated from Central Saint Martins College of Art and Design. Before launching her eponymous label, she worked for the leading Parisian Fashion house Christian Dior and London brand Mary Katrantzou. Sabinna has an innovative take on selling strategies and direct communication with her customers. As a double immigrant woman, she is incredibly passionate about inclusivity, equal opportunities and being an opinion leader for the future generation of creatives.
Sabinna also works as a public speaker, spreading the word about both FashTech and sustainable fashion, as well as a consultant with a focus on fashion start-ups and education. Since 2018 she is also a lecturer at the University of Arts London, teaching on the MA Fashion Entrepreneurship & Innovation course. In 2019, Sabinna was named one of Forbes 30under30 DACH.
In November 2019 an important milestone emerged when we moved into our new studio in Hackney Wick. The space is part of The Trampery's most recent project: Fish Island Village, London’s new campus for fashion, innovation and sustainability. It’s supported by the Mayor of London, London College of Fashion, London Legacy Development Corporation and the BFC.
Located in the heart of Hackney Wick, the space features both, a retail area and a workspace for the team - every corner of the studio is a celebration of art and fashion with a customer focused commercial drive. The purpose of the space is to give the customer full transparency and an insight into how the team works alongside giving them the opportunity to purchase our pieces firsthand.
As an ethical fashion brand, it’s important to us that our morals also go beyond our products and impact how we handle things behind the scenes. We are constantly looking for new ways to improve and make our business more sustainable: We recycle all of our own waste, strictly use environmentally friendly cleaning products and make an active effort to reduce our plastic waste. Some ways in which we are doing that is by actively purchasing products without plastic packaging but also by providing reusable water bottles and tableware in our studio. Everyone is welcome to visit us during opening hours to meet the team, browse the collection of SABINNA pieces as well as try them on.
We are open Monday through Friday from 10am until 5pm.