SABINNA is contemporary conscious fashion made in Europe. We explore sustainability beyond the product.
Founded by Russian-born and Austrian-raised designer Sabinna Rachimova the label is based in London and has a knitwear studio in Vienna. SABINNA presents a seasonal collection at London Fashion Week and in May 2017 won the Fashion Futures awards presented by Decoded Fashion and the British Fashion Council. The brand is well known for its innovative take on selling strategies and direct communication with the customer.


Sabinna Rachimova graduated from Central Saint Martins College of Art and Design. Before launching her eponymous label, she worked for the leading Parisian Fashion house Christian Dior and London brand Mary Katrantzou. Known for her signature handcraft, silhouettes and strong colour palettes, Sabinna has an innovative take on selling strategies and direct communication with her customer, keeping the focus on being a storyteller for women. Sabinna Rachimova is also a public speaker, spreading the word about both FashTech and sustainable fashion. Recently Sabinna collaborated on an EU funded project with the innovation agency BRIA UK to transform end-of-life garments into new 100% recyclable and biodegradable materials. Sabinna also works as a fashion design consultant for international brands such as Sandqvist or Sony. Sabinna is also a lecturer at the University of Arts London. In 2019, Sabinna was named as one of Forbes 30under30 DACH.

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All our fabrics and materials are carefully sourced. Almost all our items are made out of natural fibres such as linen, cotton and wool. We have close relationships with all our suppliers and work with them on every step of material and design development. Our aim is to reduce waste and a lot of our accessories are made out of our own production off-cuts. All SABINNA garments and accessories are made in the UK and in Austria. We follow every step of the production process and are therefore able to deliver high quality garments to our customers worldwide. Every season we learn new things on our journey and make sure to improve our product. Your feedback is extremly valuable to us, if you have any questions/suggestions/thoughts, please drop us a message at product@sabinna.com

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