SABINNA is a knitwear and ready-to-wear label with a focus on hand crochet. The label was founded by Sabinna Rachimova and her business partner David Reischer and is based between London and Vienna. SABINNA shows at London Fashion Week since February 2015. In 2015 SABINNA secured the prestigious Creative Pioneer start-up sponsoring from Vienna Business Agency. SABINNA has stockists across the UK, Europe and Asia.
Russian-born and Austrian-raised Sabinna Rachimova graduated from the prestigious Central Saint Martins in London. Before launching her eponymous label, she worked for the leading Parisian Fashion house Christian Dior and the outstanding London brand Mary Katrantzou. Famed for creating beautifully hand made luxury fashion; deeply rooted and inspired through traditional precious craft passed down by her grandmother.
Known for her signature handcraft and silhouettes, Sabinna also has an innovative take on selling strategies and communication with her customer. She is a trendsetter and a storyteller for the modern woman.
Sabinna Rachimova works as a fashion design consultant for international brands such as Sandqvist or Sony.