• Material Innovation in Fashion

    One of the most exciting aspects of fashion is how much innovation is currently happening. From new materials to technology projects: the industry is constantly changing and people are trying to figure out how to disrupt it. Material innovation in particular is an exciting field that’s continually evolving: from leather made out of mushrooms to …

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  • Sustainable Fashion for Children

    Creating sustainable and ethically produced garments can be challenging. Creating sustainable garments for children can be even more tricky, especially considering the fact that they grow seven sizes in their first two years.  How can you ensure to live a sustainable lifestyle while also bearing in mind that kids grow so rapidly? What solutions are …

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  • The Fashion Tech Tools of the Future

    The pandemic definitely changed the behaviour of customers and the way we interact with fashion. Brands who have not previously had much of a digital presence, were forced to innovate and improvise and others who have been previously tech savvy, became even more experimental with digital tools and finding ways to connect with their customers …

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  • Fashion & Diversity behind the scenes

    It is no secret that the fashion industry has a big issue when it comes to diversity.  Whether that is racial diversity or representation of different body types.  Particularly noticeable is also the lack of diversity behind the scenes when it comes to hair and makeup. A lot of times, (particularly caucasian) hair and makeup …

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  • Fashion’s impact on the Climate Crisis

    It is no secret that the fashion industry has a massive impact on the environment and our planet. But who can we hold accountable for the damage? How much power do consumers really have and what can we do to drive change? It is important to acknowledge that although fashion is one of the main …

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  • Do you need to study Fashion to work in the industry?

    While the fashion industry is one of the toughest to get into and you have to work really hard to achieve your goals, there is still an assumption that fashion degrees are easy to achieve and not challenging at all. But what role does university play in our industry and how is the image of [...] More
  • What are Micro Communites?

    Micro Communities are becoming increasingly popular. They serve as safe spaces, ways to meet like-minded people and to share information.  But what exactly are micro communities? How do you become part of one and how do they operate? First and foremost, do not let the term ‘micro’ deceive you. Although this means that they’re usually [...] More
  • The problem with unpaid Fashion Internships

    The fashion industry as we know it wouldn’t exist without interns. It’s as simple as that. Unfortunately, over the years, it’s become a habit to not compensate interns for the work they’re doing, which is only one of many problems within fashion. Internships over the last few years have been primarily unpaid, which is something [...] More
  • What is Sustainable Marketing?

    Marketing is a vital part of every business strategy, no matter the industry.  When it comes to sustainable businesses, it’s very important that their marketing strategy is different from a regular marketing strategy and mirrors the companies’ values accordingly.  So what exactly is sustainable marketing? Sustainable marketing describes the promotion of ethical brands’ products, practices [...] More
  • The Future of Fashion E-commerce

    The pandemic has massively rewired the behaviour of consumers over the last few months: from a significant rise in online shopping to an increase in conscious consumption - this year has been unpredictable and challenging for a lot of brands.  According to Bloomberg, Online Shopping and e-commerce demand in the UK surged by 16.2 percent [...] More
  • Is the Fashion Industry Ageist?

    As a brand that has only fairly recently started to address and discuss this important issue, we are well aware of the fact that we have not been the ones at the forefront of this discussion. Nevertheless, we strive to do better and educate ourselves and our community further. Our aim is to bring you [...] More
  • What is Small Scale & Local Production?

    When we hear that something was produced locally and on a small scale, we often want to know more: What actually is local and small scale production? Why does it matter? What are the advantages and disadvantages? How small is small scale production? At SABINNA, we produce everything in Europe (Austria and Portugal) and in [...] More
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