SABINNA x Selfridges
This past month has been a whirlwind! We just finished up taking over the Reture spot in the corner shop at Selfridges (and their shop windows!), for Selfridges’ Earth Project. This project allowed brands like ourselves, to showcase how we engage differently with the fashion industry through our embrace of circular business models. As a small and independent sustainable fashion brand, we couldn’t be more proud to be a part of such an exciting project in the U.K.’s most high-end department store.
Being a part of this pop-up with the upcycling marketplace Reture, meant that customers were able to book face-to-face upcycling services with us at Selfridges, so that we could turn their pre-loved items into something new. We also were able to showcase some of our favourite limited edition SABINNA pieces.
To see our items showcased in Selfridges, was a real pinch-me moment, and an amazing milestone for us. Thank you to our amazing team and a special shout-out to Nina, the founder of Reture, for helping to make this possible. We hope you had the chance to pay us a visit!