Micro Communities are becoming increasingly popular. They serve as safe spaces, ways to meet like-minded people and to share information.
But what exactly are micro communities? How do you become part of one and how do they operate?
First and foremost, do not let the term ‘micro’ deceive you. Although this means that they’re usually smaller communities, that doesn’t mean they always have to be and there is no set limit on how small exactly they are.
The term ‘micro community’ describes smaller segments within your already existing community, usually centred around a particular interest. That interest can be very niche but doesn’t have to be, such as sustainable fashion, handcraft or even houseplants.
Recently, a lot of influencers have started their own micro communities, separately from their main account through private Facebook groups, ‘Finstas’ (Fake Instagrams/private accounts that are more informal and less aesthetically pleasing compared to their main feed) or private Instagram accounts and even WhatsApp Chats.
However, that doesn’t mean that you have to be an influencer in order to start or join a micro community.
In some cases, brands are also targeting micro communities with their offerings, making sure to meet the demand of their customers. There’s also been a shift in media and journalism, as more of them are now speaking to micro community groups and focusing on niche topics.
Why are micro communities so interesting?
On the one hand, a lot of them are kept very private, therefore certainly due to their ‘exclusivity’ – it feels as if you’re part of something exciting, that not everyone has access to. Most of them are free to join and the only difference is that you have to request to join.
Another reason why they’re so interesting is that particularly in public groups or forums, it’s a way to discuss specific topics with only a select few people who all share a similar interest and are just as engaging and passionate about the topic.
They’re an amazing place to connect with like-minded people, network or make friends.
Micro communities are also a great marketing opportunity for brands and businesses to operate in a more sustainable way. Understanding your customer and what micro community they’re part of, allows them to cater for their demand and improve customer experience.
To find out more, make sure you listen to the episode of our podcast ‘Consciousness Beyond The Product’ featuring Amy Nguyen, Zainab Mahmood and Nina Lorenzen.
As well as find out more on our Instagram account @sabinna_com
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