Listen to Genia Mineeva, founder of the brand BEEN London. Genia is a Strategic Communications consultant with extensive experience running international campaigns for NGOs and a particular interest in achieving social change. She’s worked with a number of organizations including the UN and UNICEF. Coming from a media background and working at the BBC as a Broadcast Journalist for almost 8 years, Genia decided to pursue a very unique and innovative idea. A year ago, she started from scratch and founded the company BEEN London, a brand that recycles waste and turns it into something beautiful again. By creating her stunning bags and accessories, Genia wants to give a second life to those materials and has built a purposeful and very successful company within the last year.