In 2019, for a limited time only, we launched a digital print campaign across London and Vienna.
With the aim to combine offline and online marketing tools, customers were able to enter our world through a digital door and explore the SABINNA universe. By scanning a QR code on posters across London and Vienna, they were directed to a secret section on the website which offered an exclusive treat: access to the new SABINNA collection as well as a special discount ✨
