• Do you need to study Fashion to work in the industry?

    While the fashion industry is one of the toughest to get into and you have to work really hard to achieve your goals, there is still an assumption that fashion degrees are easy to achieve and not challenging at all. But what role does university play in our industry and how is the image of [...] More
  • SABINNA x Power Pottery

    We're so excited to present to you our newest collaboration: SABINNA x Power Pottery 😍 Viola Hänsel, the designer behind Power Pottery puts a strong focus on the representation of the female body in all its facets, particularly underrepresented body features with the aim to normalise them. This has also been the focus and goal [...] More
  • Cultural Appropriation in Fashion

    Cultural Appropriation is a term that’s being thrown around a lot, particularly in the fashion industry.  The meaning of it and what actually classifies as cultural appropriation is more complex and sometimes not that simple. Depending on who you ask you might just get a different answer. Generally speaking, the term can be defined as [...] More
  • What are Micro Communites?

    Micro Communities are becoming increasingly popular. They serve as safe spaces, ways to meet like-minded people and to share information.  But what exactly are micro communities? How do you become part of one and how do they operate? First and foremost, do not let the term ‘micro’ deceive you. Although this means that they’re usually [...] More
  • SABINNA x Subluceo

    In time for the official start of Spring, we're so excited to be launching our latest homeware product: spring candles. Inspired by the florals of the blooming season and the comfort of unwinding at home, our candles are meant to awaken spring in our homes, fill our rooms with the excitement and fragrance of sunshine [...] More
  • The problem with unpaid Fashion Internships

    The fashion industry as we know it wouldn’t exist without interns. It’s as simple as that. Unfortunately, over the years, it’s become a habit to not compensate interns for the work they’re doing, which is only one of many problems within fashion. Internships over the last few years have been primarily unpaid, which is something [...] More
  • SABINNA x Constanza Goeppinger

    For this year’s International Women’s Day, we have decided to collaborate with the Chilean artist Constanza Goeppinger to create a series of illustrations to brighten up homes and workspaces. Female empowerment is one of the core values at SABINNA.  This collaboration was inspired by the many SABINNA womxn who play a big role in the [...] More
  • What is Sustainable Marketing?

    Marketing is a vital part of every business strategy, no matter the industry.  When it comes to sustainable businesses, it’s very important that their marketing strategy is different from a regular marketing strategy and mirrors the companies’ values accordingly.  So what exactly is sustainable marketing? Sustainable marketing describes the promotion of ethical brands’ products, practices [...] More
  • The Future of Fashion E-commerce

    The pandemic has massively rewired the behaviour of consumers over the last few months: from a significant rise in online shopping to an increase in conscious consumption - this year has been unpredictable and challenging for a lot of brands.  According to Bloomberg, Online Shopping and e-commerce demand in the UK surged by 16.2 percent [...] More
  • Is the Fashion Industry Ageist?

    As a brand that has only fairly recently started to address and discuss this important issue, we are well aware of the fact that we have not been the ones at the forefront of this discussion. Nevertheless, we strive to do better and educate ourselves and our community further. Our aim is to bring you [...] More
  • What is Small Scale & Local Production?

    When we hear that something was produced locally and on a small scale, we often want to know more: What actually is local and small scale production? Why does it matter? What are the advantages and disadvantages? How small is small scale production? At SABINNA, we produce everything in Europe (Austria and Portugal) and in [...] More
  • PODCAST e037 Selina Thuir: Nachhaltige Kommunikation und die PR der Zukunft

    Unser heutiger Gast ist Selina Thuir, Inhaberin der Berliner PR Agentur Agenthuir. Aufgewachsen in Köln, ist die Betriebswirtin und Kommunikationsexpertin Selina seit sechs Jahren als Wahlberlinerin in der deutschen Hauptstadt. Mit ihrem Schwerpunkt im Nachhaltigkeitssegment leitet sie ihre eigene PR Agentur (www.agenthuir.com) und widmet sich mit ihrem Team relevanten Zukunftsthemen im Lifestyle Bereich. Es ist [...] More
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